Short beats thorough
Every extra question costs responses. The best feedback surveys have three parts: a number, a reason and one open question.
- A Rating or Net Promoter Score gives you a number to track.
- A follow-up asks why.
- One open question: “What would have made it better?”
Split longer surveys into pages and use conditional logic to skip what doesn’t apply. A survey that feels short gets finished.
Ask at the right moment
- Events: show the QR code on the last slide or at the exit. Answers arrive while people are still there.
- Products: embed the survey in your app or send it right after a purchase.
- Courses: at the end of the last session, not a week later.
- Customers: an NPS by email every few months.
NPS, done properly
The Net Promoter Score asks how likely someone is to recommend you, from 0 to 10. Promoters answer 9 or 10, detractors 0 to 6. The score itself matters less than the reason: always follow up with “What’s the main reason for your score?”, and read the detractors first.
Make it look like yours
Themes with your colors and fonts are free. Your logo and no StrawPoll branding come with Pro. Turn on the email copy, so respondents receive their answers, a small signal that someone reads them.
From answers to action
Export responses as a CSV, or connect Slack, Google Sheets, Notion or Airtable so every response lands where your team works. Turn on email notifications for every response or a daily summary. Then close the loop: tell people what you changed because of their feedback.
