Choose the method for the question
- Point allocation for roadmap trade-offs: everyone spreads 100 points, so nobody can rate everything as top priority. The totals show the order and the distance between items.
- Pairwise comparison for long idea lists: each question shows two ideas, so thirty items stay easy to answer.
- Ranking when you need one overall order of a short list.
- Opinion scale and Net Promoter Score for how customers feel about what you shipped.
A roadmap vote that holds up
- 1 Start from the Feature budget template and describe each feature in plain words, not internal code names.
- 2 Keep it to about ten items, so the trade-offs stay sharp.
- 3 Turn on Randomize option order: the first item on a list gets points just for being first.
- 4 Set Access to results to Only you, or show percentages only, until you’re ready to share.
- 5 Add a long text question afterwards: “What’s missing?”
Send one copy to stakeholders and another to customers, or use one poll with a hidden field for the segment and compare the groups in the export.
Feedback right after you ship
The best moment to ask is right after someone uses the new thing. Embed a short survey in your app as an inline block or a popup, or put the link in your release notes.
Pass the user’s ID or plan through the link with hidden fields. Respondents don’t see them, but every response carries them, so you can match feedback to accounts.
Get results into your tools
Connect Slack to post every response to a product channel, or send them to Notion, Airtable or Google Sheets. Webhooks deliver each response as a signed payload to your own server, and the API reads results whenever you need them. A CSV export works for everything else.
